Service Quality Measurement using Servqual. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach.



Summary

This research uses the methodology Servqual in order to measure the quality of service given by a public university in Barcelona (Spain) to its study abroad students. The analysis explores the results not only from traditional approach based in a expectations versus perceptions point of view but from a more specific approach offering profiles of study abroad students from 5 different nationalities. The research collects information from 622 questionnaires and it provides useful insights related to future strategies for improving satisfaction and service at the host institution.


Keywords

service quality, study abroad, education, international, marketing, customer satisfaction